concept development & visual systems
qiasmus
creative direction
experiential & events
/ about the founder
Qiasmus is a creative practice founded
by Mahika Gupta.
With over a decade of experience across luxury, fintech, hospitality and cultural platforms, her work bridges strategic thinking and visual expression.
Her approach balances systems and storytelling — building brands that feel intentional, coherent and alive
across touchpoints.
Creative Direction & Brand Systems
for Impact-Driven Organisations
/ philosophy
I partner with founders, brand teams, and cultural platforms to translate complexity into cohesive visual languages, strategic narratives, and immersive experiences.
/ Selected collaborations include
/ who I work with
For founders, brand teams, and cultural organisations who value clarity, cohesion,
and impact.
/ past collaborations
Bullish
Carbon Moves
Gusto Collective
Marc&Chantal
French May Festivals
Branches of Hope
Prokope Akademy
Carezza Design
Keepsake
Y2K
Surprise Surprise
& more
Marriott Bonvoy
St. Regis
Chow Tai Fook
Blacksheep Restaurants
AIA
HSBC
HKU Architecture
Pure Yoga
/ expertise
Brand worlds, visual languages,
and narrative coherence across touchpoints.
01 Creative Direction
02 Concept Development & Visual Systems
From ideas to structured style guides, toolkits, and scalable design systems.
Concept-to-execution for cultural events, exhibitions, and brand experiences.
03 Experiential & Events
/ experience
Selected Works
01. Keepsake Curates
Cultural Platform · Commerce × Community | 2025
Building a cultural commerce platform from concept to immersive brand world.
Creative direction · Concept development · experiential
02. AIA x 160over90
Insurance x educational · Brand Positioning Film | 2023-24
Translating strategic positioning into a cohesive brand film narrative.
Creative direction · Concept development
03. Bullish
Designing an illustration-led visual system for a global digital asset platform.
Crypto fintech · digital assets | 2022-2023
Creative direction · visual systems
04. Carezza
b2b design studio · Brand Revamp & Identity System | 2021
Developing seasonal brand narratives and high-touch collateral systems.
Creative direction · visual systems
/ PROCESS
The goal is not just output — but coherence, longevity, and meaning across every touchpoint.
Every project begins with understanding the core tension — business objectives, audience context, constraints, and opportunity.
Clarity shapes everything that follows.
01 clarity
02 construct
I translate insight into narrative frameworks and visual systems — defining direction, building cohesion, and ensuring ideas are scalable across touchpoints.
From digital platforms to physical experiences, I guide execution to ensure the final output remains strategically aligned and emotionally resonant.
03 activate