concept development & visual systems
creative direction
experiential & events

Understanding is the root of meaningful solutions.
Intuition meets intention —
a method within the madness.

We cultivate qi: creative energy behind clarity, connection, and depth.

/ philosophy
/ about the founder

Mahika is an artist, creative director, events organizer, and the founder of the boutique agency, Qiasmus. Driven by a resolute focus on positive social transformation, she leads collaborative, community-centered initiatives that leverage her diverse expertise.

Born in New Delhi and raised in China; Mahika has over a decade of experience in Hong Kong, giving her a deep understanding of the common denominators that connect the minds of a world influenced by third-culture perspectives.

Her professional experience equips her to guide brands through their entire journey - from strategy and branding
to creating immersive experiences. 

/ expertise

Brand worlds, visual languages,
and narrative coherence across touchpoints.

01 Creative Direction
02 Concept Development & Visual Systems

From ideas to structured style guides, toolkits, and scalable design systems.

Concept-to-execution for cultural events, exhibitions, and brand experiences.

03 Experiential & Events
/ who we work with

For founders, brand teams, and cultural organisations who value clarity, cohesion,
and impact.

/ who we have worked with

Carbon Moves
Gusto Collective
Marc&Chantal
French May Festivals
Branches of Hope
Prokope Akademy
Okra
Bullish
Carezza Design
Keepsake
Y2K
& more

Marriott Bonvoy
St. Regis
Chow Tai Fook
Blacksheep Restaurants
AIA
HSBC
HKU Architecture
Pure Yoga

/ experience

Selected Works

01. Keepsake Curates

Cultural Platform · Commerce × Community | 2025

Built a cohesive brand world for a cultural platform navigating the intersection of storytelling, retail, and community engagement.

Led creative direction across identity, spatial experience, and partnerships, ensuring consistency between digital presence and physical activations.

Creative direction · Concept development  · experiential
View full project

02. AIA x 160over90

Insurance x educational · Brand Positioning Film | 2023-24

As Associate Creative Director, supported the development and execution of a brand film for AIA, translating strategic positioning into a clear, cinematic narrative. Contributed to market research, concept development, copy refinement, moodboarding, and audio direction, and coordinated closely with the animation studio and client to ensure alignment across all stages of production.

Oversaw creative direction and stakeholder workflows to maintain narrative cohesion and visual consistency, and guided the extension of the film’s visual language across social and collateral assets to ensure a seamless and scalable rollout.

Creative direction · Concept development
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03. Bullish

Crypto fintech · digital assets | 2022-2023

Developed a distinct illustration-led visual system for a global digital asset platform, translating complex financial concepts into an accessible and cohesive brand expression. Led creative direction across illustration, asset libraries, and system guidelines, collaborating with distributed teams across US time zones to ensure clarity, consistency, and scalability across digital touchpoints. Contributed to the platform receiving a Webby Honoree for Best Visual Design—Aesthetic Websites and Mobile Sites, reinforcing the brand’s leadership in design within the digital asset space.

Creative direction · visual systems
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04. Carezza

b2b design studio · Brand Revamp & Identity System | 2021

Led the strategic and creative direction of a full brand refresh for a B2B design studio, redefining its positioning and establishing a cohesive identity across digital platforms, print collateral, and catalogue systems. Developed a scalable visual language and structural framework to support the studio’s long-term growth, and oversaw on-site set preparation and art direction for product photography in Ho Chi Minh City, ensuring alignment between the brand’s identity and its physical and visual outputs.

Creative direction · visual systems
View full project 
/ OUR PROCESS

We start by understanding your vision. We deepdive into your brand, your audience, and your goals to craft a custom strategy that aligns with your unique story.

This is where expansive market research comes into place.

01 DISCOVERY, research & STRATEGY
02 moodboards & creative explorations

This is where we let curiosity run wild and fetch, dismantle, concoct and orchestrate the grand vision. We’ll share inspirations, moodboards, mockups, and paint the overarching narrative.

Once we’ve landed on a direction for your brand, we expand.
Here, we brand the core identity into visual systems and cohesively streamline the visual guidelines across all your touchpoints.

03 implementation