concept development & visual systems

qiasmus

creative direction
experiential & events
/ about the founder

Qiasmus is a creative practice founded
by Mahika Gupta.

With over a decade of experience across luxury, fintech, hospitality and cultural platforms, her work bridges strategic thinking and visual expression.

Her approach balances systems and storytelling — building brands that feel intentional, coherent and alive
across touchpoints.

/ experience

Selected Works

01. Keepsake Curates

Cultural Platform & Creative Direction

Built a cultural commerce platform from concept
to an immersive brand world.

Role
Founder & Creative Director

Scope
Brand identity · concept systems · experiential platform

Outcome
7 designers showcased · multi-day cultural activation

Insurance/Education & Creative Direction

02. AIA x 160over90

B2B Furniture Studio & Brand Systems

Translated strategic positioning into a cohesive
brand film narrative.

Role
Associate Creative Director

Scope
Concept development · Copy-writing · Creative direction

Impact
Directed a seven-film animation series for AIA’s Healthiest Schools initiative, translating the brand’s “Healthier, Longer, Better Lives” mission into compelling stories across regional schools.

03. Bullish

Crypto/Fintech & Creative Direction

Developing an illustration-led visual system for a global digital asset platform.

Role
Brand Specialist

Scope
Brand identity · Illustrations · Visual systems

Impact

04. Carezza

Developing seasonal brand narratives and high-touch collateral systems.

Role
Design Lead

Scope
Brand revamp · Identity system · Set design & production

Impact

/ expertise

Leading brand vision, narrative direction and cross-platform creative execution.

01. Creative Direction

02. Concept Development & Visual Systems

Developing scalable design frameworks, toolkits and visual languages.

Concept-to-execution creative leadership for cultural activations and brand experiences.

03. Experiential & Events

Creative Direction & Brand Systems
for Impact-Driven Organisations

/ philosophy

I partner with founders, brand teams, and cultural platforms to translate complexity into cohesive visual languages, strategic narratives, and immersive experiences.

view experience 
/ Selected Clients & Collaborations
/ who I work with

For founders, brand teams, and cultural organisations who value clarity, cohesion,
and impact.

/ past collaborations

Bullish
Carbon Moves
Gusto Collective
Marc&Chantal
French May Festivals
Branches of Hope
Prokope Akademy
Carezza Design
Keepsake
Y2K
Surprise Surprise
& more

Marriott Bonvoy
St. Regis
Chow Tai Fook
Blacksheep Restaurants
AIA
HSBC
HKU Architecture
Pure Yoga

/ PROCESS

The goal is not just output — but coherence, longevity, and meaning across every touchpoint.

Understanding the business challenge, audience context and opportunity.

01. Clarity

02. Construct

Building narrative frameworks and scalable visual systems.

Guiding execution across digital platforms and physical experiences.

03. Activate