The Dock
is a small food stall located at the Hong Kong Observation Wheel (sponsored by AIA) under the management of The Great Entertainment Group. The site gets exposure to up to a million people per year. I was asked to brand the unit and its deliverables.
May - June 2020
FREELANCE - Brand Identity | Art Direction | Graphic Design | Concept Mood-board | Menu & Facade Design
The brief was to create something breezy for a diverse & family-oriented clientele. The client wanted the finished designs to be vibrant, fresh & bold with a pastel palette.
Though the menu comprised of western fast food, they wanted the branding to be rather earthy and healthy.
