160over90
160over90, part of the Endeavor network, is an award-winning cultural marketing agency.
Responsibilities:
▪ Led creative pitches and creative direction for multiple client projects; ranging from video production and animations to concept development and event activations ▪ Contributed to brand strategy ▪ Copywriting ▪ Interior rebranding (new office) ▪ Design files for production ▪ Graphic design ▪ Involvement in projects across the 160over90 global network as well
April - Dec 2023
ASSOCIATE CREATIVE DIRECTOR - Art Direction | Concept Development | Brand Strategy | Graphic Design | Copywriting | Research
I enjoyed directing animation videos and researching to develop campaigns voicing topics on sustainability.
Lead creative on various projects for a list of clients —
CLIENTS
AIA Group
Marriot Bonvoy
HSBC
Olympics
SunLife
Visa
EVENTS
Standard Charter Singapore Marathon 2023 (Westin SG activation) /
E-Olympics Singapore 2023 / Olympics Paris 2024 /
HSBC x Badminton Open 2024 / HSBC x BWF 2023
Carbon Moves, a talented team, was hired to create 7 videos highlighting the stories of schools that participated in the AIA's Healthiest School (AHS) challenge. Each video showcased the unique challenges and solutions faced by the individual schools, with one school emerging as the winner.
AIA provided the schools with materials to equip students, teachers, and parents with tools to promote "Healthier, Longer and Better Lives." The videos covered topics such as mental health, physical health, healthy food, and environmental sustainability.
My role was to provide creative direction, review the agency's work to ensure it met the client's brand standards, and oversee the full scope of production. The videos aimed to increase awareness of the AHS initiative and were launched on social media platforms at the AIA's summit. This video is a compilation of all 7 videos.