Bullish

“A new breed of exchange.”
Bullish Is a crypto exchange that offers competitive liquidity pools in the field of digital finance.

Dec 2020 - June 2022
BRAND SPECIALIST - Art Direction | Concept Development | Branding | Graphic Design | Illustration

One of the highlights was that I got to lead the development of the Bullish visual library.

Responsibilities:
▪ Developed and assisted the Art Director with the brand’s visual identity and library ▪ Lead Designer for all social and paid advertisement designs and creative concept directions for the company ▪ Handled creative solutions for the brand’s functional identity online (iso-cons, icons, etc.) ▪ Maintained up to date knowledge of competitors and their branding strategies ▪ The creative team won a Webbys Honoree Awards under the category of: Best Visual Design - Aesthetic Websites and Mobile Sites

Bullish’s Creative Library was an extensive, year long process that showcases a wide range of my contributions to the creative team during my time with Bullish.

BULLISH VISUAL LIBRARY

Though my initial knowledge of finance was limited, this project allowed me to not only learn about the various aspects of the industry, but presented me with the challenge to visually illustrate the content into a competitive market that relies on a consistent form of dialogue.

The process behind involved thorough research, trial and error, mood-boards, mockups and required quick turn arounds for advertising and social media purposes. Here are some of the final designs: